Happy Fashion Revolution Week! This week is so important us, as ethical fashion is at our core mission.
Today I wanted to share my thoughts on how ethical fashion is sometimes perceived. When one hears "ethical fashion", different ideas come to mind. I think when most hear the term, they think of clothing that is either handmade or utilitarian-but usually not luxury.
Grab a coffee or tea and get comfy, because this is long.
It's been a while since I've written a serious blog post and if you follow us on Instagram, you know why. Though blogging has great benefits for growing a business, it's just not my passion or strength and it was feeling very forced. As you know, the brand was founded on the idea of quality over quantity and I felt that the blog wasn't following that theme. So what does that mean going forward?
I'm excited to get a little nerdy today and chat about the importance of test-washing and pre-washing fabrics. Designing a clothing line is so much more than just sketching and sourcing pretty fabrics, but also testing these fabrics for shrinkage, fading, pilling, etc; something that is not so glamourous.
New collection means new DWAP posts, yay! Today we are sharing why we designed the slub a-line dress, one of the more understated but versatile pieces of this collection.
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