Grab a coffee or tea and get comfy, because this is long.

It's been a while since I've written a serious blog post and if you follow us on Instagram, you know why. Though blogging has great benefits for growing a business, it's just not my passion or strength and it was feeling very forced. As you know, the brand was founded on the idea of quality over quantity and I felt that the blog wasn't following that theme. So what does that mean going forward?

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I'm excited to get a little nerdy today and chat about the importance of test-washing and pre-washing fabrics. Designing a clothing line is so much more than just sketching and sourcing pretty fabrics, but also testing these fabrics for shrinkage, fading, pilling, etc; something that is not so glamourous. 

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