I am incredibly excited that our all-natural, botanical fragrance is launching in December! Creating a product like this has been a dream of mine for the last two years. It was always something that I put off to focus on clothing but when COVID put a pause on production, I saw it as an opportunity to explore this new venture. You might be wondering what a “botanical fragrance” is. Well, a botanical fragrance is made using only plant-derived ingredients from woods, flowers, resins, and other botanical materials. A true botanical fragrance, like ours, doesn’t include any synthetic ingredients like petroleum based products. 

I’ve always loved the idea of having a “signature brand scent”, something that would be lingering in the air in our future stores and a smell that you associate with our clothes, products, brand, etc. When I do have a store(s) I want to give customers a full experience and I feel like this is one way to do that! When I first thought of the idea of creating a brand scent, I envisioned a candle that would burn in the store, but also be available for purchase. This scent would ideally be available in different types of lifestyle products-not just a candle. So here we are, about to launch (what will hopefully stick around to be) our branded scent in the form of an all-natural, botanical fragrance!

I became interested in botanical and natural fragrances about two years ago when I reevaluated the body products I was using on a daily basis. I was having reactions to products that I later found used synthetic and chemical ingredients, which was the culprit of the reactions (I have sensitive skin)! As much as I love luxury fragrances such as Chanel, Vera Wang Princess, etc. they were causing me to have reactions so I had to stop using them. Non-toxic, clean skin and beauty products are also something that I am incredibly passionate about. Like ethical fashion, I could talk about it for days!

Similarly to the way my garments are produced, I worked with a local botanical perfumer to develop our signature scent. I wanted to create something that was if not unisex, at least shareable, but of course that is subjective! My dream scent was a little musky with light floral notes, something that would be gender neutral/fluid. After I chose my desired notes and going through 2 rounds of development, I landed on a favorite sample. My favorite notes in our fragrance are Vetiver, Jasmine, and Bergamot-I would describe it as a musky, floral with a hint of spice. It’s not too bright and not too heavy, making it a great year-round fragrance. As one of my sample testers described, it’s an effortless fragrance that you can wear around the house to indulge yourself or for other occasions that take you elsewhere. 

Our signature brand scent, named MMW Botanicals, will be a fragrance oil (using jojoba oil), packaged in a clear glass roller ball for easy travel and application. We will also have sample vials available for purchase if you want to test it out before purchasing the full size bottle. You will be able to shop the fragrance with us online or exclusively at Park Story. 

I cannot wait for your all to experience this! Stay tuned for the launch in December, just in time for the holidays!

Photos: Pinterest