Grab a coffee or tea and get comfy, because this is long.
It's been a while since I've written a serious blog post and if you follow us on Instagram, you know why. Though blogging has great benefits for growing a business, it's just not my passion or strength and it was feeling very forced. As you know, the brand was founded on the idea of quality over quantity and I felt that the blog wasn't following that theme. So what does that mean going forward? It means fewer blog posts, 1-2 a month, and instead of talking about style and accessories of the season (which everyone does), I'm going to show you guys the gritty part of the business-visits to the manufacturer, more behind the scenes, and talking more about the technical side of our clothing like how it's made, why we chose the fabric, fit, etc. I put out out a few polls on Instagram and this is what you guys voted for, so here it is!
I'm also making a huge change with my production schedule beginning this fall. Until this point, I've been producing 2 collections a year: fall/winter + spring/summer. After 4 collections, I don't think is the most sustainable way to design and it also contributes to the fast fashion idea of "buy it now", even though we aren't a fast fashion company. So, I've picked 9 styles styles that I've designed and sold over the past year and a half to include in what will be our CORE COLLECTION! I'm am SO excited about this. The Core Collection will offer basic, seasonless, foundation pieces that can be worn year round, and will be made using natural fabrics that adapt to your body temperature and all of that good stuff. All styles will come in basic, neutral colorways so they can be a strong foundation for your wardrobe.
Benefits of the Core Collection:
1. More time to save up and invest.
Ethical fashion can be expensive but I really want you guys to be able to invest in our pieces and build a high-quality, ethical wardrobe that includes our longer and looser styles. Now, you can take time to save up don't have to worry about your size being sold out forever!
2. You can always count on our strongest basics to be available for you.
Need a new longer black skirt? Or want a minimal dress that is still polished enough for the office? Our Core Collection will offer just that, all the time.
3. We've picked natural fabrics for the Core Collection.
With the use of strictly natural fabrics, you will be able to wear your favorite pieces more often. Many of the fibers we've chosen adapt to your body temperature and are breathable which means that many of the will be able to be worn multiple seasons. We'll talk more about this a little later!
Now, I'm still going to have a little fun, because that's what fashion is right? In addition to the Core Collection, I'll be designing a mini collection twice a year: fall/winter + spring/summer. These mini collections will be composed of 3-5 styles and will be designed for specific seasons. Consider them your limited addition accent pieces to your Core Collection styles. They will be available in limited colorways and I will only do a small production run of them.
Going against the "industry standard" and switching to this kind of schedule makes me nervous but I wholeheartedly believe that it will be better for you, the customer, in the end! I can't wait to see what you guys think!
Leave us a comment and let us know your thoughts!